Friday, May 22, 2009

Never Flee from Glee

Yes, I watched it. Glee. Not to build it up, but...amazing. Sadly though, the best parts had already aired in the trailers. I hate that!

The episode that aired on Fox on Tuesday in the prime slot right after American Idol was not your typical, run of the mill pilot episode. Rather, it was the start of a massive promotional campaign in the lead up to the actual series in August/September. The idea being that people will spend the summer discussing, wondering, contemplating, debating the joys of Glee. But word of mouth isn't the only marketing tool to be utilised over the summer months.

Firstly, Fox are to make the pilot episode available for streaming on Fox.com and Hulu, allowing those who missed the original air date to watch it online. Profiles belonging to the characters will begin to pop up on social networking sites such as Facebook and Twitter. Extended featurettes will run in theatres in front of the summer's biggest blockbusters. So You Think You Can Dance will also be used as a promotional tool, though details of this are sketchy. And this is only scratching the surface of the marketing campaign - much more than this can be expected over the summer months.

Whatever you think about the show itself, the marketing campaign certainly warrants some attention. I'll be keeping track of both. I suggest you do too.

http://www.fox.com/glee/

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