Wednesday, May 27, 2009

Every Little Helps Who?

Walmart – an American conglomerate which sucks the soul and life out of small towns in a manner akin to the dementors of J.K. Rowling’s Harry Potter series. Without taking into account local markets, tastes or cultures, Walmart stripped these small towns bare for their individuality. For many years, our small country on the outskirts of Europe was safe from such a ruthless massacre. But now things have changed with Tesco’s implementation of plans to commit similar atrocities throughout Ireland.

Over the coming weeks Tesco are to introduce (and already have introduced) UK planograms to its Irish stores removing or reducing shelf space for Irish favourites such as Barry’s Tea, Lyons Tea, Gem Sugar and Chivers jam. Yes, you read correctly - the two tea brands who own the Irish tea market are to have little or no shelf space in Tesco stores.

Banishing Irish products from their shelves, Tesco are to force British tastes onto the Irish consumer. In Ireland, consumers are no longer to have a say in the products they wish to purchase in Tesco. Rather, Tesco are to suggest…nay, declare…what we are to purchase.

And what is the result of this on us? Not only are we being stripped of our right to be individuals. Not only are we being told what to want. Tesco is hurtling Ireland into a deeper state of Kek (see definition below). The number of jobs reliant on Irish jobs being sold in Tesco is insurmountable and these are to be wiped clean for Tesco’s gain. “Every little helps” is Tesco’s slogan, but all they’re helping to do is destroy Ireland’s future chances of recovery.

We can all appreciate Ireland, and everyone in her, is having a tough time right now. But that does not mean it is time to give up on her. It means that buying Irish is more important than ever. As consumers, it’s easy to forget the benefits of buying Irish when we’re presented with low prices. But we shouldn’t forget our ability to save our nation’s favourite brands and safeguard Ireland’s future.

By banishing Irish brands from our supermarkets, Tesco is preventing the manufacturers from growing and supporting our local communities with employment. The time to make a stand is now - we must join together and make sure that ‘Every little helps us’.

“Ask not what your country can do for you - ask what you can do for your country.” – J.F.K.

Kek

The R-word is not something I will be mentioning on this blog. Rather, I will refer to is as the KEK (Kurrent Economic Klimate) - 'cause let's face it - it is all a bit of kek, isn't it?

Monday, May 25, 2009

Today I signed into Bebo...

...there were cobwebs everywhere...

Friday, May 22, 2009

Never Flee from Glee

Yes, I watched it. Glee. Not to build it up, but...amazing. Sadly though, the best parts had already aired in the trailers. I hate that!

The episode that aired on Fox on Tuesday in the prime slot right after American Idol was not your typical, run of the mill pilot episode. Rather, it was the start of a massive promotional campaign in the lead up to the actual series in August/September. The idea being that people will spend the summer discussing, wondering, contemplating, debating the joys of Glee. But word of mouth isn't the only marketing tool to be utilised over the summer months.

Firstly, Fox are to make the pilot episode available for streaming on Fox.com and Hulu, allowing those who missed the original air date to watch it online. Profiles belonging to the characters will begin to pop up on social networking sites such as Facebook and Twitter. Extended featurettes will run in theatres in front of the summer's biggest blockbusters. So You Think You Can Dance will also be used as a promotional tool, though details of this are sketchy. And this is only scratching the surface of the marketing campaign - much more than this can be expected over the summer months.

Whatever you think about the show itself, the marketing campaign certainly warrants some attention. I'll be keeping track of both. I suggest you do too.

http://www.fox.com/glee/

Sunday, May 17, 2009

Glee

This show could possibly become the happiest hour of my week. It takes the feel good element from Hairspray, the singing aspect from High School Musical and the funny factor from...something funny and combines them all to make something that could potentially be brilliant...or quite the opposite. If anyone can point me in the direction to watch this online, I would be much obliged.

Bring on May 19th!

Friday, May 15, 2009

Sunday, May 10, 2009

When your work gets you stressed...

...just remember:

Flash Mobs and The Sound of Music...

...are a few of my favourite things. So, naturally, this video was right up my alley:

Singing Flash Mobs

Following the success of T-Mobile's flash-mob dance in Liverpool Street Station, London, they have moved on to their next flash-mob project - a mass sing-along on the streets of London.

On the 26th April, a video on YouTube requested viewers to go to Trafalgar Square on the 30th April to take part in the next T-Mobile event. Four days later, 13,500 people turned up in Trafalgar Square to sing along to Hey Jude.

The first time I saw the video, I had a warm gooey feeling inside. This this doesn't put a smile on your face, nothing will!